I am SO excited to share a recap of a Private Business and Floral Design workshop I hosted in February! I welcomed the ladies behind the Corner House B&B, Jenny and Kelley, into our home and studio for an entire day full of learning and we had an amazing time together! The Corner House B&B is in Rockport, Indiana, so it was such an honor to welcome these ladies who flew in from a different state for the workshop, and it was so fun being able to devote the entire day to specifically diving into their business!

We started off the day with coffee/tea and breakfast and then dove straight into the content- where I taught about marketing, the booking process, creating design proposals, and more! We talked about how to market your new business without going into debt, how to book brides in a simple and straightforward way that doesn’t involve dozens of emails, time spent tweaking proposals and research, and how to create proposals that convert and showcase the creative vision of both you and your client! We made an action plan for the Corner House and discussed their overarching goals and broke it up into manageable steps. Specifically, we focused on streamlining and ways to invigorate their marketing efforts and online presence!

I am SO excited to share a recap of the November Business and Floral Design workshop! We welcomed the workshop attendees into our home and studio for an entire day full of learning, laughter and the beginning of new friendships, and we all had an amazing time together! The attendees came from all over the East Coast- including flying in from Boston and New Hampshire, and then driving from Maryland and Virginia, and it was so fun being together and getting to know everyone!

We started off the day with coffee/tea and breakfast and then dove straight into the content- where I taught about the client experience, marketing, and the booking process. We talked about finding ideal clients, how to market your business in a smart way (mainly using social media marketing and cultivating vendor relationships), and how to book brides in a simple and straightforward way that doesn’t involve dozens of emails, time spent tweaking proposals and research! Those topics took us all the way up to lunch, where then we ate some delicious chili and snacks, (thanks Jason and Janna!) and then we jumped into the bouquet design!