education for wedding florists
learn with courtney
foundations of floral recipes
Freebie for florists
Ordering flowers for your weddings doesn't have to feel overwhelming anymore! I've created the Foundations of Floral Recipes guide for you to learn about each type of flower to include in your wedding designs, so you can confidently plan your orders and create beautiful garden style arrangements every single time! Grab your guide below. (it's free!)
Grab all of the digital downloads at a discounted, bundled rate! Includes the Ordering Spreadsheet, the 20 Floral Recipes, the Wedding Floral Proposal Template, and the Wedding Welcome Guide.
Digital Downloads Bundle Deal!
Present your clients with beautiful customized floral design plans, with this 20 page template. The hard work is already done for you!
Wedding Proposal Templates for Florists
Easily organize your floral orders, automate a list of each type of flower and how many bunches needed, and create customized recipes.
This contract is designed to protect you and your client for any scenario that can arise. Get started with protecting your business right now!
Present potential clients with a comprehensive overview of your rental inventory options, displayed beautifully in a downloadable guide
Floral Ordering Spreadsheet
Wedding Floral Design Contract
Rental Inventory Guide Template
Educate potential clients, save time, and set yourself apart from other designers with this customizable 50+ page welcome guide template! Bonus- all the text content throughout the entire guide is included!
Wedding Welcome Guide Template
For wedding florists and creatives
digital resource shop
— katie, bloom 52 floral design
"I finally feel empowered to take my business to the next level and can't thank Courtney enough!"
— Emily, Tipsy tulip floral design
"Working with Courtney, I gained so much confidence that I started booking larger dream clients!"
Price and order wedding flowers with confidence!
Mastering Floral Pricing & Ordering Online Course
The first module of this course demystifies wedding floral pricing and understanding how costs impact pricing. I break down profit margins and pricing structure and teach how you can emulate my pricing model in your own business.
Lesson 1: Knowing Your Numbers
Lesson 2: Floral Markups & Design Fees
Lesson 3: Hardgoods, Rentals, and Delivery & Set-Up Fees
Next, dive into higher-level pricing strategies, where I'll teach my no-stress pricing process, increasing your profitability in just a few steps, positioning yourself in your market with minimums, and creating a pricing plan.
Lesson 1: Itemization vs. Lump Sum Pricing
Lesson 2: Minimums
Lesson 3: Pricing Pitfalls
Lesson 4: Profitability
Here's What You'll Learn
Wedding Floral Pricing
Pricing Strategies
module one
Module two
From start to finish, we will work through two real weddings that I've designed. I'll share how I priced out the flowers and did my floral ordering, using each of the different resources I've provided you with, so you are ready to hit the ground running and implement this into your own business!
Lesson 1: Example Wedding 1
Lesson 2: Example Wedding 2
Real Wedding Examples
module four
My complete ordering workflow, including choosing flowers for weddings and building floral recipes. I teach how I structure my orders, provide you with recipe templates to get started, and walk through the comprehensive ordering spreadsheet I use.
Lesson 1: Choosing Flowers for Recipes
Lesson 2: Creating Color Palettes & Working with Wholesalers
Lesson 3: Ordering Principles and Recipe Templates
Ordering Principles
module Three
LET'S BREAK it DOWN
— caroline & Jenna, bloom fresh flowers
"Learning from Courtney was truly the best investment we have ever made"
I’m passionate about teaching others the strategies and techniques I've learned about building a successful floral design business. My goal is to educate and empower you, so you too can enjoy a fulfilling career, while working with new dream clients, (and serving them well), designing arrangements that inspire you, and sharing your joy with the world through flowers.
No matter where you are coming from, whether you are just starting your business, or are years into your journey with flowers, there is always more to learn and techniques on how to get to that next level, and that's what I'm here for!
Here you can find FREE resources, enrollment for my signature online course on pricing and ordering, downloadable digital resources, and my favorite business tools! This has all been created to equip you and jumpstart your business’s continued growth!
Meet Courtney
