virginia garden-style
wedding floral design

education for wedding florists

learn with courtney

foundations of floral recipes

Freebie for florists

Ordering flowers for your weddings doesn't have to feel overwhelming anymore! I've created the Foundations of Floral Recipes guide for you to learn about each type of flower to include in your wedding designs, so you can confidently plan your orders and create beautiful garden style arrangements every single time! Grab your guide below. (it's free!)

— katie, bloom 52 floral design

"I finally feel empowered to take my business to the next level and can't thank Courtney enough!"

— Emily, Tipsy tulip floral design

"Working with Courtney, I gained so much confidence that I started booking larger dream clients!"

Price and order wedding flowers with confidence! 

Mastering Floral Pricing & Ordering Online Course

The first module of this course demystifies wedding floral pricing and understanding how costs impact pricing. I break down profit margins and pricing structure and teach how you can emulate my pricing model in your own business. 

Lesson 1: Knowing Your Numbers
Lesson 2: Floral Markups & Design Fees
Lesson 3: Hardgoods, Rentals, and Delivery & Set-Up Fees

Next, dive into higher-level pricing strategies, where I'll teach my no-stress pricing process, increasing your profitability in just a few steps, positioning yourself in your market with minimums, and creating a pricing plan.

Lesson 1: Itemization vs. Lump Sum Pricing
Lesson 2: Minimums
Lesson 3: Pricing Pitfalls
Lesson 4: Profitability

Here's What You'll Learn

Wedding Floral Pricing

Pricing Strategies

module one

Module two

From start to finish, we will work through two real weddings that I've designed. I'll share how I priced out the flowers and did my floral ordering, using each of the different resources I've provided you with, so you are ready to hit the ground running and implement this into your own business!

Lesson 1: Example Wedding 1
Lesson 2: Example Wedding 2

Real Wedding Examples

module four

My complete ordering workflow, including choosing flowers for weddings and building floral recipes. I teach how I structure my orders, provide you with recipe templates to get started, and walk through the comprehensive ordering spreadsheet I use.

Lesson 1: Choosing Flowers for Recipes
Lesson 2: Creating Color Palettes & Working with Wholesalers
Lesson 3: Ordering Principles and Recipe Templates

Ordering Principles

module Three


— caroline & Jenna, bloom fresh flowers

"Learning from Courtney was truly the best investment we have ever made"

I’m passionate about teaching others the strategies and techniques I've learned about building a successful floral design business. My goal is to educate and empower you, so you too can enjoy a fulfilling career, while working with new dream clients, (and serving them well), designing arrangements that inspire you, and sharing your joy with the world through flowers. 

No matter where you are coming from, whether you are just starting your business, or are years into your journey with flowers, there is always more to learn and techniques on how to get to that next level, and that's what I'm here for! 

Here you can find FREE resources, enrollment for my signature online course on pricing and ordering, downloadable digital resources, and my favorite business tools! This has all been created to equip you and jumpstart your business’s continued growth!

meet courtney

Gather and strategize with other wedding business owners and industry experts. Level up your business and grow your revenue by learning to build your email list, create passive income, grow your online following, book high-end weddings, and connect with a small group of like-minded entrepreneurs.