virginia garden-style
wedding floral design

Mastering floral pricing &


This course walks you through how you can create a profitable and successful business that can abundantly share joy with the world through flowers- and that ALL begins with a strong floral pricing and ordering process!







If you're here, I'm willing to guess you are a wedding floral designer, and you may feel overwhelmed by the floral ordering and pricing process, and you may have a LOT of questions on how to make this whole flower gig work!

I remember being in your shoes and asking myself this one question more than any other:

Can I actually do this AND make REAL money? (At the time, I was simply hoping to replace my teacher salary). 

Today, I run a 6-figure business, and you can too! I want to walk you through how you can create a profitable and successful business that can abundantly share joy with the world through flowers- and that ALL begins with a strong floral pricing and ordering process!

Mastering Wedding Floral Pricing and Ordering

Ready for 2022
to be your year?

This module demystifies wedding floral pricing and how costs impact pricing. I break down profit margins and pricing structure and teach how you can emulate my pricing model in your own business. 

Lesson 1: Knowing Your Numbers
Lesson 2: Floral Markups & Design Fees
Lesson 3: Hardgoods, Rental Prices, and Delivery & Set-Up Fees

Next, dive into higher-level pricing strategies, where I'll teach my no-stress pricing process, increasing your profitability in just a few steps, positioning yourself in your market with minimums, and creating a pricing plan.

Lesson 1: Itemization vs. Lump Sum Pricing
Lesson 2: Minimums
Lesson 3: Pricing Pitfalls
Lesson 4: Profitability

Here's What You'll Learn

Wedding Floral Pricing

Pricing Strategies

module one

session two

From start to finish, we will work through two real weddings that I've designed. I'll share how I priced out the flowers and did my floral ordering, using each of the different resources I've provided you with, so you are ready to hit the ground running and implement this into your own business!

Lesson 1: Example Wedding 1
Lesson 2: Example Wedding 2

Real Wedding Examples

session four

A full breakdown of my complete ordering workflow, including choosing flowers for weddings and how to build floral recipes. I break down how I structure my orders to create my signature design look, provide you with recipe templates to get you started, and walk you through the comprehensive ordering spreadsheet I use.

Lesson 1: Choosing Flowers for Recipes
Lesson 2: Creating Color Palettes & Working with a Wholesaler
Lesson 3: Ordering Principles and Recipe Templates

Ordering Principles

session Three


"Courtney has given me so much clarity in my business! In a world of competition, she promotes community."


Bonus #1: My very own ordering spreadsheet

Bonus content!

Bonus #2: Resource guide



this is what you can get excited for!

Bonus #3: Recipe templates


Bonus #4: Pricing calculator


Bonus #5: Over 25 real wedding recipes

Bonus #6: Exclusive online learning community

Bonus #7: Bouquet design tutorial video

Bonus #8: Exclusive Video Training with B is for Bonnie- 3 Mistakes That Are Keeping You From Booking High-End Clients





YES, I'M in!


How do I know this is for me?

If you are a new wedding florist who is seeking clarity on pricing and creating floral orders, or if you are a seasoned pro who is looking for a fresh perspective on pricing, profitability, and ordering, this course is for you! 

Frequently Asked Questions

How is the course structured?

Within the course, there are recorded video lessons for each module, including 4 modules and 12 lessons. You can also download all of the bonus materials as well, within the "bonus" module section.

When does the course begin?

The entire course is instantly available, all at once, and you are able to complete it entirely on your own schedule!

How long will I have access?

You will have lifetime access to all of the course content, so you can revisit it whenever and as often as you would like! 

Additional questions?

Send me an email at - I would love to answer any of your additional questions!  

Is there a money-back guarantee?

I am SO confident in the content in this course and its ability to help you build and grow your business that if you fully complete this course and you're not satisfied, I will buy it back from you! Reach out via email within 14 days of purchase, and let me know why this content didn't work for you! But... I'm confident you will love it. This education is proven to work, and it’s transformed floral businesses across the country!

How to 5X your revenue and price your designs for profit

Kick "emotional pricing" to the curb, and say hello to pricing with confidence and clarity

Allow you to limit the amount of weddings you book every year (goodbye 40 a year, hello 15!)

How to create a simple and effective ordering system

How to confidently price your designs 

How to order the correct amount of flowers (no more over-ordering and throwing away money!)

By the end of this course, you will...



This     for you if:

You're ready to make more money in your biz

You're not interested in making money with flowers

You're ready to book larger weddings

You're not interested in booking larger weddings

You need a primer on ordering flowers 

It's probably       for you if...

You never make mistakes with your floral orders



It's probably
for you if...

"This is your day. This is the time to go after it all.


"Working with Courtney, I gained so much confidence that I started booking larger dream clients!"

"I truly feel like a have a better handle on my business since taking Courtney's course! I cannot recommend her and her courses enough to anyone. She is a true business rockstar and now a dear friend forever."


is leaving her 9-5!

Yes, this stuff really works

"I finally feel empowered to take my business to the next level, and can't thank Courtney enough!"

"Not only did I make my investment back the same week I took her course, but I now have a pricing strategy and tools to leverage my floral art into something highly profitable!"


created a financially sustainable business

"Learning from Courtney was truly the best investment we have ever made"

"We went in with not knowing a lot, and left with a plan, new knowledge and a new love for our business. Courtney truly is an inspiration and we both feel so blessed to have gotten to learn from one of the best!"


revamped her business

I'm Courtney, wedding florist & business coach.

Consider me your very own biz bestie- I'm here to learn about your big business ideas and dreams, provide solutions to your hang-ups, and get you moving toward your goals, all with a latte in hand!

more about me

hey there!

 5X your revenue and price your designs for profit

Limit the weddings you book every year

Ordering the correct amount of flowers to minimize waste and cost

Creating a simple and effective ordering system

Booking larger weddings

Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life

If you want THIS to be the year that you *finally* commit to:

join NOW


This course includes everything you need to master floral pricing and ordering 

shoot me an email

I completely understand. Every dollar invested in your business is an important one, and I'm happy to answer any of your questions!

Still on the fence?