The flower school of Virginia
The Flower School of Virginia
Unlock the art and business of floristry with our immersive Floral Framework Curriculum, led by two leading Virginia wedding floral designers, Isha Foss + Courtney Inghram
ISn'T IT TIME YOU started working ON your business instead of in it?
by Isha Foss & Courtney Inghram
JOIN US
Led by Virginia-based florists Isha Foss and Courtney Inghram, The Virginia Flower School was created to blend creative technique with real-world systems, helping you build a sustainable, efficient, and beautiful floral business.
You’ll learn the foundational mechanics of floral design alongside the behind-the-scenes processes that florists rely on every day, from sourcing and pricing to workflow optimization and client experience. Whether you’re just starting out or looking to refine your approach, Isha and Courtney share practical insights, proven strategies, and industry wisdom to help you elevate your craft with confidence.
With three decades of experience between them, Isha and Courtney are fully prepared to equip you with an eye for design and also a clear framework for running your floral business with intention, consistency, and ease.
by Isha Foss + Courtney Inghram
Welcome. We're glad you're here!
The Flower School of Virginia
8 in-person classes in Virginia Beach. Choose the classes you'd like, or bundle them together for the best value!
what's included?
Learn the essential foundations of floral design, from mechanics to styling, through guided, hands-on instruction
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Gain real-world business insights, including sourcing, pricing, workflow, and client experience
03
Go behind the scenes of two working floral businesses with exclusive process breakdowns and insider strategies
04
Enjoy professionally captured photography of your designs, perfect for marketing and portfolio building
Benefit from 30+ years of combined industry experience with Courtney and Isha, offering practical tips, refined systems, and proven methods you can apply immediately
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join US
Do any of these sound like you?
Do any of these sound like you?
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For both of us, this isn’t "just" a class,, but it’s an opportunity to invest in other florists, support their growth, and contribute meaningfully to the next generation of the industry
Between the two of us, we have spent over THREE decades navigating the floral industry, learning through trial and error, refining our processes, and discovering what truly works. This class is a way to pass on our hard-earned knowledge so others don’t have to figure it all out alone. We both have a natural passion for guiding others, whether it’s team members, peers, or newcomers to the industry.
By sharing creative techniques and business practices, we hope to raise the standard of floristry, helping others build businesses that are not only beautiful, but sustainable and profitable. We've experienced challenges, pricing struggles, burnout, and more, and we're ready to share an honest look at what it takes, along with the tools to navigate every bump in the road.
At its core, The Flower School of Virginia is about connection. We both believe there is room for everyone to succeed, and we're passionate about fostering a sense of community where knowledge is shared and creativity is encouraged.
We've both been where you are. And we're teaming up to pull back the curtain!
guess what...
- Floral tools and mechanics
- Flower conditioning and care
- Design principles (balance, movement, texture)
- Wearables and mechanics
- 9AM-12PM in Virginia Beach
HANDS-ON DESIGN:
- Boutonnières, corsages, flower crowns + professional photos
INVESTMENT:
- $450
- Bouquet structure techniques and mechanics
- Covering garden-style, spiral bouquets, cascading, and poseys
- Ribbon wrapping
- 10AM-2PM in Virginia Beach
HANDS-ON DESIGN:
- Design your own bouquet with premium blooms + professional photos with a bridal model and backdrop
INVESTMENT:
- $600
- Compote structure + mechanics (foam + foam free)
- Garden-style + classic elegance
- Floral selections
- 10AM-2PM in Virginia Beach
HANDS-ON DESIGN:
- Design your own compote with premium blooms + professional photos including a fully styled tablescape
INVESTMENT:
- $600
Here's What You'll Learn
Class 1: Wedding Floral Foundations with Isha + Courtney - June 24th
Class 2: Wedding Bouquet Design with Isha + Courtney - June 30th
Class 4: Elevated Centerpiece Design with Isha + Courtney - July 16th
Class 3: Compote Design with Isha + Courtney - July 9th
The flower school of virginia
BOOK JUNE 24 CLASS
BOOK JUNE 30 CLASS
BOOK JUly 16 CLASS
- Elevated centerpiece structure techniques and mechanics (foam free vs. foam)
- Garden-style + classic elegance
- Floral selections
- 10AM-2PM in Virginia Beach
HANDS-ON DESIGN:
- Design your own elevated centerpiece with premium blooms + professional photos including a fully styled tablescape
INVESTMENT:
- $850
BOOK JULY 9 CLASS
- Ceremony arch design
- Individual meadow aisle arrangement design
- Large-scale floral mechanics
- 10AM-2PM in Virginia Beach
HANDS-ON DESIGN:
- Design your own ceremony meadow piece and participate in a collaborative floral arch installation with premium blooms + professional images
INVESTMENT:
- $750
- Branding your florist business
- Building a portfolio
- Vendor networking
- Marketing online
- Inquiries and consultations
- Creating proposals
- Contracts, deposits, systems
- 9AM-12PM in Virginia Beach
- Students will create their own ideal client avatar and identify their unique value proposition
INVESTMENT:
- $450
- Understanding floral cost structure
- Pricing formulas
- Labor & design fees
- Minimum wedding orders
- Creating floral packages
- Creating a proposal
- 9AM-12PM in Virginia Beach
HANDS-ON::
- Students will price out a a $5,000 wedding + create a mock proposal
INVESTMENT:
- $450
Class 5: Ceremony Florals + Installs with Isha + Courtney- July 22nd
Class 6: Marketing + Booking Weddings with Isha + Courtney -July 28th
Class 7: Ordering Flowers + Production with Isha + Courtney- August 4th
Class 8: Wedding Pricing with Isha + Courtney -August 12th
BOOK JUly 22 CLASS
BOOK July 28 CLASS
BOOK aug 12 CLASS
- Floral recipes + order sheets
- Flower ordering timeline
- Processing flowers studio setup + production workflow
- Delivery + installation
- Wedding day timeline + strike
- 9AM-12PM in Virginia Beach
HANDS-ON:
- Students will order flowers for a mock wedding
- Create a production timeline for a mock wedding
INVESTMENT:
- $450
BOOK AUG 4 CLASS
"Working with Courtney, I gained so much confidence that I started booking larger dream clients!"
"I truly feel like a have a better handle on my business!! I highly recommend her and her education to anyone!"
Emily
left her 9 to 5 job!
Courtney + Isha's past students...
"Learning with Isha has had a lasting impact on my work, and I am grateful for all the knowledge she shared"
"What sets Isha apart is her exceptional organization and precision. Every project, no matter the scale, was approached with clarity and structure, ensuring that creativity could flourish within a well-managed framework."
Lindsey
Reshaped her floristry approach
"Courtney gave strategic, personalized advice on my next step"
"The small group atmosphere of the retreat made everything feel really comfortable, there was no fear factor involved. The most invaluable part was the 1-on-1 time with Courtney, and the time in between sessions to implement was SO helpful!"
Ashley
scaling her business
Where is this hosted?
At Isha's private design studio in Virginia Beach, VA. Each class will include drinks and light refreshments, as well as any tools and supplies needed, and flowers for the hands-on design classes.
Frequently Asked Questions
How many people will attend?
Classes will be capped at 12, and business classes will be capped at 16 - all to maintain a small group setting that is best suited for customized teaching, Q+A with Courtney + Isha. If any class has less than 5 sign ups, it will be cancelled or postponed.
Is this refundable?
Due to the small group setting, once your spot is reserved, tickets are non-refundable. Seats can be transferred to others, etc.
What does this include?
The structure of each class includes teaching and a presentation from either Courtney or Isha and then hands-on design instruction, Q+A, and professional photography as noted for each specific class. All students are also invited to attend our Open House, hosted the week before classes kick off!
Interested in all 8 classes?
Yes! Any photos taken of your work are yours to download and keep and use as marketing material, portfolio imagery and more.
Will I have access to the professional photos?
Reach out directly to Courtney at courtney@courtneyinghram.com for details on a special offer if you reserve all 8 classes, including a discount and an exclusive coaching session with Courtney or Isha.
Be filling your calendar with dream wedding clients who make your heart happy!
Continue to grow your income as a floral designer and be paid fairly for your time
Enter into a community of floral designers where you can ask questions, share, and enjoy a safe space!
Create systems for streamlining bookings, writing proposals, working with clients, and more!
Become more confident in your mechanics and learn new design techniques
Create new floral work for your portfolio photographed professionally
By joining The Flower School of Virginia, you will...
join us today!
These classes are the only of their kind because...
Students get a well-rounded, DUAL perspective with two actively working floral designers
Isha operates a studio-based floral business with a team, handling a higher volume of events while also offering retail arrangements. She brings deep insight into scaling, staffing, production workflows, and balancing multiple revenue streams at once. From Isha, you’ll learn how to streamline operations, manage larger event calendars, and maintain consistency across your work.
Courtney runs a home-based, boutique studio, taking on a smaller number of exclusively high end weddings each year. From Courtney, you'll learn the ins and outs of marketing this business style, revenue diversification and innovation. She also has a background in expansion beyond traditional florals through tabletop rentals and real-touch floral rentals, providing practical ways to increase profitability.
Together, they offer insight into both scaling up and scaling intentionally—so you can choose (and build) the business model that aligns with your goals, lifestyle, and creative vision.
Balance of artistry + real world application with business and design focus
You’re not just learning how to arrange flowers; you’re learning how to operate like a florist, with clear systems that support long-term success. Instead of one-off techniques, you’ll walk away with a repeatable structure you can apply to every project, saving time and reducing guesswork. Courtney and Isha are actively in the industry, so everything shared is current, practical, and tested in real client work.
From prep to execution, you’ll see the behind-the-scenes decisions most workshops don’t show. This isn’t just for beginners; it’s designed to help florists at any level elevate and streamline what they’re already doing. In short, it’s not just about creating beautiful arrangements—it’s about building a smarter, more sustainable way to work.
I'm Isha- creative, floral designer, business coach...
...and unapologetic lover of beauty in all its forms - whether that's a perfectly plated dish, a killer jumpsuit, or the way fog rolls over a lake. After nearly 23 years of transforming weddings and events into sensory experiences that make people feel something, I've learned that the best design isn't just about what you see—it's about what moves you. My work has graced countless blogs and publications, but honestly? I'm more excited about the couple who loved my designs enough to eat them! I believe in bold choices, creative risk-taking, and the kind of eventscaping that doesn't whisper - it sings. When I'm not designing, you'll find me with my family - laughing loudly and debating Hip-Hop artists. Life's too short for boring flowers (or boring anything, really).
hey there!
I'm Courtney- wedding florist, latte enthusiast, mom to two toddlers...
and someone who finds beauty in the details, whether it’s a beautifully set table, a perfectly made latte, or a space that feels warm and inviting. For over 11 years, I’ve designed weddings with a focus on florals that feel layered and refined, creating spaces that feel captivating, elevated, and still personal to each couple. I'm passionate about designing a natural and welcoming atmosphere, paired with a seamless client journey. When I’m not working with flowers, I’m home with my high school sweetheart and two little ones, playing make-believe, reading stories, embracing the chaos, and soaking in all the little moments each day.
hi friend!
Every dollar invested in your business is an important one, and we're happy to answer any of your questions!
Questions?