Advertising for your small business can be overwhelming and intimidating. Where do you start? If you are in the wedding industry, you could spend money on Facebook ads, open a paid Wedding Wire account, or even participate in a bridal expo or run a giveaway! If you sell a product, you may be thinking that you need to pay for Google AdWords credits or send your product to influencers and hope they help you promote it. Those things are all great, and will definitely be effective, but since you are paying for it, you will need to weigh the cost of the advertising vs. the outcome (are you finding/booking clients?) Lately, I have been doing a lot of reflecting on my business sustainability, marketing, and how to attract brides that I really connect with! I kept going back to Instagram- I find some of the sweetest brides on Instagram that I just immediately love once we talk! More often than not, by the end of their consultation, I feel like we are old friends, and I (at least partially) attribute that to Instagram! By the time they send in their inquiries, the brides that find me on Instagram are connected to my business, familiar with the CIE brand, and know a little bit about my personal life too! I have never paid for business advertising (other than boosting a few Facebook posts), because I truly believe in taking advantage of one of the best FREE marketing tools out there right now: Instagram! I have booked over half of my weddings this year through brides finding me on Instagram, and because I’m such a believer in its effectiveness, I wanted to share a few tips on how to use this form of social media to reach your ideal client and advertise for your business!
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